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Accrue helps Interserve Plc report a year of significant achievement and progress
Tuesday 08 May 2012

Interserve is one of the world's foremost support services and construction companies. Following a successful creative pitch at the end of 2011, Accrue has now completed the design and production of Interserve Plc’s 2011 Annual Report and Financial Statements, as well as the company’s Sustainability Report.
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Helping Arnold Lodge School tell their unique story
Wednesday 02 May 2012

Arnold Lodge is an excellent independent school in Royal Leamington Spa, who wanted help in telling people what was so great about their school.

We were approached because of our knowledge of the educational sector and our work on the 'distinct' project in Higher Education. Our approach was to run a workshop that captured the School's essence - a story - following a period of research and discovery. The outcome was a clear articulation of who, what and why the school was distinct from others.

"This is the first time we've ever sat around the table and all agreed what it is we wanted to say about our School".

Creative Balls™ delivers top award for Oxford University Press
Wednesday 02 May 2012

Accrue was asked to help Oxford University Press develop the concept and name for their new free parent support website for primary children – Oxford Owl.

Using the Creative Balls methodology and specific metaphoric thinking tools, Accrue helped the team define the overall proposition and online experience.

Oxford Owl launched in 2011 has become one of the most popular parent support websites, both within the UK and around the world.

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Highly commended speaker at CASE 2010
Monday 30 April 2012

Richard Gillingwater was recognised as an outstanding speaker at this year's 2010 CASE (Council for Advancement and Support of Education) conference in Manchester. Richard spoke on 'Engaging people with your story, internally and externally' and how storytelling is a powerful way to communicate even at a corporate level.

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Storytelling workshops - Kingston University
Thursday 26 April 2012

Accrue has just run the first of several 'storytelling' workshops - designed to help different teams within Kingston University tell their story in a more powerful way. This follows Accrue's recent work on the brand story for Kingston University. The underlying objectives of these workshops were to:

Help them understand the power of story telling and what makes a good story
Start collecting stories which they can use in their communications
Enable them to use stories strategically in communicating key and challenging issues

What wasn't part of the brief, but was an outcome, was:

greater team spirit through sharing stories
realisation that stories can help unblock difficult challenges within the organisation

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